Story Mapping

Published – 30 July 2017 By Gavin Beever

Story Mapping is a process that can be used to present extension information in a compelling way. It uses online maps to engage with a target audience and share extension messages with them online. It has a graphical and narrative approach, giving a multimedia experience to the user and does not require any coding experience to develop and deploy the maps. The output behaves like an interactive website.

Using a Story Map application, you can use maps, narrative text, images and multimedia, such as videos, in an integrated approach. It is a GIS (Graphical Information System) application.

The key to developing effective story maps is to have a clear story to tell and be sure you know your target audience.  This prevents the story map developer getting off track, as they get involved with using the technology.

Esri ( is one story mapping application that is being used by the Cooperative Extension Service in the United States. By clicking on the image below, you will see a gallery of story maps which shows you the potential of the approach.

A new feature is a crowd sourcing application, which allows users to input their own data to contribute to growing a story map.

Shane Bradt is a Cooperative Extension State Specialist and an Extension Professor at the University of New Hampshire. He presented a webinar on using story maps to engage your audience.  Please click on the image below to visit the webinar.

Two of Esri maps developers, Stephen Sylvia and Stegven Kitterman conducted a webinar: Story Map – Configuring and Customising Web Apps.

This provides greater detail on Story Maps and how they can be customised.


Content sources and further information

Esri Story Maps,